Tuesday, May 26, 2009

BRANDING


I want the branding to be simple. I wanted to focus on the fact that the Salone Sattellite was in Milan, hence making Milan the feature. I was experimenting with using just the word milan, or simply an M, however i thought there could be some confusion with Design Made Trade Melbourne. I think i will go for one of the three final designs in the middle of the image. They can be black or incorporate colour. Black seems to send the strongest message.



There are a couple of different branding methods that i have considered. These include different types of cuts, materials and media. The cuts look good, however, for my logo they would not be practical as the logo is a word. I am leaning towards using some sort of acrylic or oil paint to stencil on a pattern, or using a spray. I will do further tests on the xantia to see the effect it has eg - if it runs, how long it takes to dry etc




This is just a really basic diagram of where i am thinking of putting the logo. Im not sure which one i am going to choose, once i have made my final chair, i will decide which position will look best.

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